Shoppers who turn to creators for shopping inspiration also plan to shop earlier this year, with 45% planning to start in September.” 38% of the population is planning to start holiday shopping in September, a 25% increase from last year. “Our holiday report found that shoppers are eager to get an earlier start to their holiday shopping than last year. “In terms of holiday shopping, LTK recommends starting earlier rather than later,” Ally Anderson, director of strategy and insights at LTK, trend-abounding creator shopping and brand partnerships platform, with more than 13 years of expertise, told the New York Post.
The New York Post Shopping team has noticed an uptick in early holiday shopping - even before the bounty of Black Friday and Cyber Monday deals - and trend experts are forecasting the same for 2023. Year after year, gift towers with the year’s hottest toys overflow underneath your Christmas tree (whether you’re shopping for a one-year-old or four-year-old), with ribbon-topped gifts paying homage to children’s wishlists. In fact, shopping for holiday toys is one of the most-anticipated grabs of the season, though can lead plenty of shoppers to ask, “ what are the best toys to pick up?“ The saying “like a kid in a toy store” didn’t originate out of thin air.
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